Don’t watch
copy you!
Stop them!

Learn how to stop the infringing copy with:
Different tools, strategies, patents, trademarks, copyrights, trade secrets, contracts, design protection

Don't let them copy what's yours

I can give you the knowledge and best practices to prevent idea theft, copy attempts & other abuses that work for other businesses - so you can learn from them

My name is Gyde, and I am a European Patent Attorney and Certified Danish Patent Agent by training and practiced in patent specialist roles most of my career in companies like Novo Nordisk, H. Lundbeck, and Zealand Pharma.

I use this experience to support you: startups, entrepreneurs, and corporate business employees with business-critical and strategic knowledge about intellectual property rights.

Successful products are great to copy
- said the copycat

If your customers like it, your competition is jealous & it's "easy" to make a copy of it - you need to prep for it to happen!

On top of that, the risk is even more significant today than ever because technical developments make it much more tempting to “borrow” from your competition.

Naturally, all businesses are at risk, not just large businesses with world-changing products.

Businesses that make a living from copying others’ successes or businesses come in different forms, shapes, and sizes too, so if your product is attractive and copyable, someone sneaky will likely try to copy it.

Don't forget to protect everything that's a value

Being the victim of a copy attempt is not the only thing threatening your profit-margin...

Tools for product protection and your copy defense are listed below. If you scroll further down, you’ll find another box row with examples of products and assets known to be copied, stolen, of abused, aka protection-worthy aspects of your business.
Obtained to protect:
How something works, e.g., function via parts.
Used for protection of:
The look and feel, e.g., furniture dimensions.
Exclusive rights to:
Use of e.g., word or figure, e.g., logo or company name.
Specific protection of: Original elements, e.g., content, such as text or image.
E.g., customer safety and fair competition.
Excluding others from:
Competitive edge, through, e.g., ideas.

5 knowledge packed formats move forward

Understand the tools and strategies used by other businesses who defy copy attacks

Get things going asap – and before the copy ruins your business and mood or you infringe on someone’s rights by accident.

All formats give you access to knowledge, experience, and best practices usually “hidden” in specialist departments in large companies that can afford to employ patent and IP experts.

Online Course photo with laptop and notepad on desk
Step-by-step foundation
Online Courses
Take things at your own pace, learn one step at a time and learn in your pajamas if you want.

Online courses are a great way to learn flexibly and revisit things when you need to.
More about courses
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Learn & ask questions
Events & Webinars
If you like to ask questions while your learning (online or in person), the shorter events or webinars are a great way of doing just that.
Tell me about events
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Intense, focused & productive
Ready to get far within a few days. Do you like an intense, but assisted format?

Then join one of the workshops, with 8-16 others who want a headstart too.
More about workshops
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Kickstart your next step
1:1 Mentoring
Need 1:1 teacher support? I can relate.

Book me for a 1:1 mentoring session, so you can take your next steps confidently.

(NB: No legal advice)
More about mentoring
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Team development
Tailor-made solutions
Want to help your team, not to overlook risks and opportunities so they can increase your business' value?

Tailor-made courses or workshops are your solution.
Make it fit what I need

What is copied, stolen & abused?

Take a look at the below list showing you assets that most businesses want to keep.

Which is why they invest in their safety against copy attempts and abuses.

Bags illustrating original vs. copy- side by side

Function, process & use


Look, touch & feel


Recognition & goodwill 

skills &

Presentation & style


Competitive edge  drivers


Who makes, offers & sells

I do not offer legal advice at PATENTsmarter™, but you can reach me at Larsen & Birkeholm, where I practice as an IP and patent advisor a few hours per week if you need specific advice on a case. PATENTsmarter™ operates independently of Larsen & Birkeholm.

Give it a go

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